[[A person stands on a stage, pointing at an fMRI of a brain projected on a screen.]]
Person: Our fMRI study found that subjects performing simple memory tasks showed activity in the parts of the brain associated with loud noises, claustrophobia, and the removal of jewelry.

{{Title text: They also showed activation in the parts of the brain associated with exposure to dubious study methodology, concern about unremoved piercings, and exasperation with fMRI techs who won't stop talking about Warped Tour.}}